The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the ...
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The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike.
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Add this copy of Marketing Strategy to cart. $6.80, good condition, Sold by Bulrushed Books rated 5.0 out of 5 stars, ships from Moscow, ID, UNITED STATES, published 2007 by Routledge.
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Add this copy of Marketing Strategy, Third Edition to cart. $12.49, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2007 by Routledge.
Add this copy of Marketing Strategy, Third Edition to cart. $12.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2007 by Routledge.
Add this copy of Marketing Strategy to cart. $34.20, new condition, Sold by eCampus rated 5.0 out of 5 stars, ships from Lexington, KY, UNITED STATES, published 2007 by Routledge.
Add this copy of Marketing Strategy to cart. $50.17, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Routledge.
Add this copy of Marketing Strategy, Third Edition to cart. $80.11, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2007 by Butterworth-Heinemann.
Add this copy of Marketing Strategy to cart. $81.85, very good condition, Sold by eCampus rated 5.0 out of 5 stars, ships from Lexington, KY, UNITED STATES, published 2007 by Routledge.
