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Management Information for Marketing Decisions - Hines, Tony, Dr.
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This volume is specifically developed and written for students taking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, ...

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Management Information for Marketing Decisions 2000, Butterworth-Heinemann Ltd, Oxford

ISBN-13: 9780750649223

Paperback