For many years Drayton Bird has been both delighting and infuriating readers of Marketing magazine with his insightful and often outrageous pieces. Marketing Insights and Outrages is a collection of the best of these and represents Bird's renowned ability to entertain while educating his readers. But Bird is not just some hack pontificating on the vagaries of the marketing industry - he is one of its most successful and practised masters. He is the man of whom David Ogilvy said, 'Drayton Bird knows more about direct ...
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For many years Drayton Bird has been both delighting and infuriating readers of Marketing magazine with his insightful and often outrageous pieces. Marketing Insights and Outrages is a collection of the best of these and represents Bird's renowned ability to entertain while educating his readers. But Bird is not just some hack pontificating on the vagaries of the marketing industry - he is one of its most successful and practised masters. He is the man of whom David Ogilvy said, 'Drayton Bird knows more about direct marketing than anyone in the world'. You'll find it easy to be seduced by Bird's witty and irreverent observations, but don't be fooled - this man has a serious mission. We may laugh along with him at his hilarious descriptions of marketing missteps and lunacies, but his razor-sharp observations make for sound lessons to be learnt by any marketer. You may choose to dip into Marketing Insights and Outrages purely for its entertainment value, but be warned: you'll be provoked and, above all, impressed by Bird's unrivalled know-how.
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Add this copy of Marketing Insights and Outrages: a Collection of Pithy to cart. $14.65, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2000 by Kogan Page.
Add this copy of Marketing Insights and Outrages: A Collection of Pithy to cart. $18.00, fair condition, Sold by Devils In The Detail Ltd rated 4.0 out of 5 stars, ships from Oxford, OXFORDSHIRE, UNITED KINGDOM, published 2000 by Kogan Page.
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Seller's Description:
Fair. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION-VERY GOOD-PAPERBACKlight wear and scuff marks to cover, pages in nice condition, shipped from the UK. Trade paperback (US). Glued binding. 192 p.
Add this copy of Marketing Insights and Outrages: a Collection of Pithy to cart. $29.40, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Kogan Page.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780749432157.
Add this copy of Marketing Insights and Outrages: a Collection of Pithy to cart. $33.87, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Kogan Page.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780749432157.
Add this copy of Marketing Insights and Outrages: a Collection of Pithy to cart. $62.33, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Kogan Page.
Add this copy of Marketing Insights and Outrages: a Collection of Pithy to cart. $76.47, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2000 by Kogan Page.
Add this copy of Marketing Insights and Outrages: a Collection of Pithy to cart. $136.91, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Kogan Page.
