Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections. Chock full of examples, survey questions, sample selections, calling scripts, and other elements of successful polls, the volume emphasizes interpreting information to move voters to support a candidate. The focus is on understanding the context of an election, the ...
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Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections. Chock full of examples, survey questions, sample selections, calling scripts, and other elements of successful polls, the volume emphasizes interpreting information to move voters to support a candidate. The focus is on understanding the context of an election, the situation of a candidate, and the role of issues. Objectivity of the pollster and campaign ethics are hallmarks of Stonecash's recommendations. The book concludes with an invaluable appendix offering a sample report on a poll conducted for a District Attorney candidate.
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Add this copy of Political Polling: Strategic Information in Campaigns to cart. $1.99, new condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2003 by Rowman & Littlefield Publishers.
Add this copy of Political Polling: Strategic Information in Campaigns to cart. $9.80, very good condition, Sold by Madison Booksellers rated 5.0 out of 5 stars, ships from HAGERSTOWN, MD, UNITED STATES, published 2003 by Rowman & Littlefield Publishers.
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Very good. Ships same day or next. The cover is clean and looks almost new. Unread copy. Text is like-new. Expedited shipping available at checkout for domestic orders.
Add this copy of Political Polling: Strategic Information in Campaigns to cart. $9.80, good condition, Sold by Madison Booksellers rated 5.0 out of 5 stars, ships from HAGERSTOWN, MD, UNITED STATES, published 2003 by Rowman & Littlefield Publishers.
Choose your shipping method in Checkout. Costs may vary based on destination.
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Good condition with minor shelf wear. Unread copy. Never opened and text is like-new. The cover has one or two lightly curled corners. Unread Copy. Text is like-new.
Add this copy of Political Polling: Strategic Information in Campaigns to cart. $29.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Rowman & Littlefield Publisher.
Add this copy of Political Polling: Strategic Information in Campaigns to cart. $66.61, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Rowman & Littlefield Publisher.
Add this copy of Political Polling: Strategic Information in Campaigns to cart. $77.63, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by Rowman & Littlefield Publishers.
