In the period 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This text traces the historically changing image of non-white people in British advertising during the colonial period. Drawing on archival sources it analyses the various conflicting and changing ideologies of colonialism and racism in British advertising. The book reveals the historical and production context of many well-known advertising icons, as well as the specific ...
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In the period 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This text traces the historically changing image of non-white people in British advertising during the colonial period. Drawing on archival sources it analyses the various conflicting and changing ideologies of colonialism and racism in British advertising. The book reveals the historical and production context of many well-known advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a detailed textual analysis of the images. The study as a whole provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
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Add this copy of Imperial Persuaders: Images of Africa and Asia in to cart. $22.50, very good condition, Sold by Second Story Books rated 4.0 out of 5 stars, ships from Rockville, MD, UNITED STATES, published 2003 by Manchester University Press.
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Seller's Description:
Book. Octavo, xv, 234 pages. In Very Good condition. Spine red with gilt lettering. Boards have two ex-library stickers to the rear. Text block has few ex-library markings to copyright page. Illustrated. First Edition, First Printing. 1372206. FP New Rockville Stock.