In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism ...
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In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.
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Add this copy of Marketing Modernism in Fin-De-Siècle Europe to cart. $31.04, good condition, Sold by Royal Oak Book Shop rated 3.0 out of 5 stars, ships from Front Royal, VA, UNITED STATES, published 1994 by Princeton University Press.
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Good. Size: 6x1x9; Some wear to the jacket, white unmarked sticker on the front flyleaf, text is bright and unmarked, binding is tight. Brick and mortar bookshop since 1975!
Add this copy of Marketing Modernism in Fin-De-Siècle Europe to cart. $31.96, very good condition, Sold by agoodealofbooks rated 4.0 out of 5 stars, ships from ypsilanti, MI, UNITED STATES, published 1994 by Princeton University Press.
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Very good. Very clean hardcover with jacket. no marks clean text. solid binding. very light wear. ISBN matches listing FAST SHIPPING W/ CONFIRMATION. NO PRIORITY OR INTERNATIONAL ORDERS OVER 4LBs.
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Autographed. 8vo. 367 pp. Very Good+. Hard Cover. Brown cloth covered boards. Dust Jacket Very Good+. Inscribed on inside page. ISBN: 0691033331 9780691033334. From the Collection of the Art Historian Peter Selz.
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Add this copy of Marketing Modernism in Fin-De-Siècle Europe to cart. $174.65, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1994 by Princeton University Press.
