That rosy tomato perched on your plate in December is at the end of a great journey - not just over land and sea, but across a vast and varied cultural history. This is the territory charted in Fresh. Opening the door of an ordinary refrigerator, it tells the curious story of the quality stored inside: freshness. We want fresh foods to keep us healthy, and to connect us to nature and community. We also want them convenient, pretty, and cheap. "Fresh" traces our paradoxical hunger to its roots in the rise of mass consumption ...
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That rosy tomato perched on your plate in December is at the end of a great journey - not just over land and sea, but across a vast and varied cultural history. This is the territory charted in Fresh. Opening the door of an ordinary refrigerator, it tells the curious story of the quality stored inside: freshness. We want fresh foods to keep us healthy, and to connect us to nature and community. We also want them convenient, pretty, and cheap. "Fresh" traces our paradoxical hunger to its roots in the rise of mass consumption, when freshness seemed both proof of and an antidote to progress. Susanne Freidberg begins with refrigeration, a trend as controversial at the turn of the twentieth century as genetically modified crops are today. Consumers blamed cold storage for high prices and rotten eggs but, ultimately, aggressive marketing, advances in technology, and new ideas about health and hygiene overcame this distrust. Freidberg then takes six common foods from the refrigerator to discover what each has to say about our notions of freshness. Fruit, for instance, shows why beauty trumped taste at a surprisingly early date. In the case of fish, we see how the value of a living, quivering catch has ironically hastened the death of species. And of all supermarket staples, why has milk remained the most stubbornly local? Local livelihoods; global trade; the politics of taste, community, and environmental change: all enter into this lively, surprising, yet sobering tale about the nature and cost of our hunger for freshness.
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Add this copy of Fresh: a Perishable History (Belknap Press) to cart. $3.53, good condition, Sold by Booketeria rated 3.0 out of 5 stars, ships from San Antonio, TX, UNITED STATES, published 2009 by Belknap Press of Harvard University Press.
Add this copy of Fresh: a Perishable History to cart. $3.66, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2009 by Belknap Press.
Add this copy of Fresh: a Perishable History to cart. $3.66, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by Belknap Press.
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Add this copy of Fresh: a Perishable History (Belknap Press) to cart. $7.99, good condition, Sold by Firefly Bookstore rated 5.0 out of 5 stars, ships from Kutztown, PA, UNITED STATES, published 2009 by Belknap Press Of Harvard University Press.
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Seller's Description:
Used Good in Very Good jacket. Text is in English. The book dust jacket has been covered with a Mylar book cover. The cover is removeable. Size-H: 8.5', W: 6', D: 1.5' This item is Used and is listed as being in Very Good condition. The dust jacket for the item is listed as being in Good condition. Pages clean and spine tight. Dust jacket has minor wear and tears. Firefly Bookstore sells items online and in our store front. We try to add images and descriptions when we can, but if you need additional information or photos of the books we list, please contact us.
Add this copy of Fresh: a Perishable History to cart. $24.00, like new condition, Sold by Enterprise Books rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2009 by Belknap Press of Harvard University Press.
Add this copy of Fresh: a Perishable History to cart. $24.16, like new condition, Sold by Lexington Books rated 5.0 out of 5 stars, ships from Idaho Falls, ID, UNITED STATES, published 2009 by Belknap Press of Harvard University Press.
Add this copy of Fresh: a Perishable History to cart. $28.98, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by Belknap Press of Harvard Unive.