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Creativity and the Management of Change - Rickards, Tudor
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This ground-breaking book provides an overview of key business topics for advanced students following a business studies course. In addition, it describes how readers can build a 'platform of understanding' of conventional wisdom, and how to study that platform in order to discover new and potentially valuable ideas that depart from the supplied orthodox views. The basic premise of the book is that theory of business always has to be connected with personal discovery processes if it is to be applied effectively in practice. ...

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Creativity and the Management of Change 1999, Wiley-Blackwell, Oxford, England

ISBN-13: 9780631210689

Trade paperback