Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative ...
Read More
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE.
Read Less
Add this copy of Foundations of Marketing to cart. $19.10, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Cengage Learning.
Add this copy of Foundations of Marketing: Third Edition to cart. $45.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2009 by Houghton Mifflin.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Curl to cover and creasing to corners. Text appears to have writing and highlighting. Has light shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Size: 27 cm. 569 pp. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Computers & Internet; Marketing; ISBN: 0618973370. ISBN/EAN: 9780618973378. Library of Congress No: 2007940549. Dewey Code: 658.8 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561002061.
Add this copy of Foundations of Marketing to cart. $49.95, new condition, Sold by EB-Books LLC rated 5.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2008 by Cengage Learning.
Add this copy of Foundations of Marketing to cart. $64.06, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by South-Western College Pub.
Add this copy of Foundations of Marketing to cart. $118.51, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by South-Western College Pub.
Add this copy of Foundations of Marketing to cart. $132.59, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by South-Western College Pub.