Quest for the Perfect Strawberry: A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation
'Baum's book provides a wealth of heretofore unavailable information on marketing in the strawberry industry. It contains invaluable insights by an insider gleaned from many years of experience. It is required reading for anyone with an interest in the industry." - Dr. George Tolley , professor emeritus, University of Chicago ' Quest. is an important resource for anybody involved in production and marketing of strawberries. [It] provides a needed analysis of commodity board marketing plans, but it also chronicles much ...
Read More
'Baum's book provides a wealth of heretofore unavailable information on marketing in the strawberry industry. It contains invaluable insights by an insider gleaned from many years of experience. It is required reading for anyone with an interest in the industry." - Dr. George Tolley , professor emeritus, University of Chicago ' Quest. is an important resource for anybody involved in production and marketing of strawberries. [It] provides a needed analysis of commodity board marketing plans, but it also chronicles much history of California agriculture by recording the development of the strawberry industry from a localized, fragmented small farm economy into a corporate age production system." - Tom Am Rhein , strawberry grower and Vice President of Operations, Naturipe Berry Growers 'The history of the California strawberry industry, captured by Herb Baum, must be studied to appreciate the economic dilemma of California farmers and the seemingly inadequate support of commodity boards and university research programs. Ten years from now, as a new generation becomes farmers and industry leaders, Quest will be even more important." - Larry Galper , retired strawberry grower and industry leader/activist
Read Less
Add this copy of Quest for the Perfect Strawberry: a Case Study of the to cart. $11.77, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by iUniverse.
Add this copy of Quest for the Perfect Strawberry: A Case Study of the to cart. $14.12, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2005 by iUniverse.
Add this copy of Quest for the Perfect Strawberry: A Case Study of the to cart. $26.83, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2005 by iUniverse.
Add this copy of Quest for the Perfect Strawberry: A Case Study of the to cart. $33.43, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2005 by iUniverse.
All Editions of Quest for the Perfect Strawberry: A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation
