An introduction to the general theory of marketing and its applications in the various sectors of the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice and includes chapter objectives and assignments. All aspects of the marketing mix in relation to the tourism industry are covered including planning, research, communication, advertising, distribution and public relations.
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An introduction to the general theory of marketing and its applications in the various sectors of the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice and includes chapter objectives and assignments. All aspects of the marketing mix in relation to the tourism industry are covered including planning, research, communication, advertising, distribution and public relations.
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Add this copy of Marketing for Tourism (Third Edition) to cart. $19.81, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1995 by Longman.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780582277489.
Add this copy of Marketing for Tourism to cart. $19.99, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1995 by Longman.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780582277489.
Add this copy of Marketing for Tourism to cart. $78.44, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by Longman.
