Presenting instructions for developing an advertising campaign for one of two accounts, this text uses a series of worksheets to guide students step by step through the process of building a campaign. It involves organizing an agency, profiling a target market, conducting primary and secondary research, analyzing the competition, developing an industry overview, evaluating the product/service, and preparing media plans, creative strategies and promotions. Drawing on their worksheets, students then construct an end-of-term ...
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Presenting instructions for developing an advertising campaign for one of two accounts, this text uses a series of worksheets to guide students step by step through the process of building a campaign. It involves organizing an agency, profiling a target market, conducting primary and secondary research, analyzing the competition, developing an industry overview, evaluating the product/service, and preparing media plans, creative strategies and promotions. Drawing on their worksheets, students then construct an end-of-term written proposal and/or presentation.
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Add this copy of Ad Campaign Planner to cart. $15.96, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by South-Western College Pub.
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Add this copy of Ad Campaign Planner to cart. $17.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1997 by South-Western.
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Good Condition. Text has some markings/highlighting, Cover has some shelf wear. Quantity Available: 1. ISBN: 0538878940. ISBN/EAN: 9780538878944. Pictures of this item not already displayed here available upon request. Inventory No: 1560738386.
Add this copy of Ad Campaign Planner to cart. $47.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by South-Western College Pub.
Add this copy of Ad Campaign Planner to cart. $50.86, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1997 by Thomson Learning.
