Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story ...
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Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
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Add this copy of We Interrupt This Newscast: How to Improve Local News to cart. $13.20, very good condition, Sold by Academybookshop rated 3.0 out of 5 stars, ships from Long Island City, NY, UNITED STATES, published 2007 by Cambridge University Press.
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Very Good. Size: 9x6x0; Fine, clean condition, light cover wear-remainder mark on the edge of the book-hard bound *** Publisher: Cambridge University Press ***
Add this copy of We Interrupt This Newscast: How to Improve Local News to cart. $30.20, very good condition, Sold by Academybookshop rated 3.0 out of 5 stars, ships from Long Island City, NY, UNITED STATES, published 2007 by Cambridge University Press.
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Add this copy of We Interrupt This Newscast: How to Improve Local News to cart. $52.94, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Cambridge University Press.
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