Martha Stewart has generated an enormous following by establishing herself as the leading authority for all things domestic and in the process created a multimillion-dollar enterprise and a personal net worth of nearly $2 billion. As one of the most successful self-made female business owners in American history, Martha Stewart is a topic of interest for fans, business professionals and would--be entrepreneurs alike. "Martha Inc." tells the compelling story of how this complex woman created an empire on domesticity and ...
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Martha Stewart has generated an enormous following by establishing herself as the leading authority for all things domestic and in the process created a multimillion-dollar enterprise and a personal net worth of nearly $2 billion. As one of the most successful self-made female business owners in American history, Martha Stewart is a topic of interest for fans, business professionals and would--be entrepreneurs alike. "Martha Inc." tells the compelling story of how this complex woman created an empire on domesticity and examines her business inside and out. Through an engaging narrative by popular columnist Christopher Byron, this book chronicles how the business was built, what it took to take it public, and the personal and professional transformation Martha has undergone to make it all work. To get a true portrait of the woman whose work ethic is her personal life, Byron delves into the underreported facets of Martha's past, such as the effects her challenging childhood and years on Wall Street have had on her uncompromising business acumen. From "Martha Stewart Living magazine" and marthastewart.com to a K-Mart line of houseware products, a line of house paints, and a television show, this book details how a former caterer from Connecticut has created a media and merchandising empire, pulling off what large media corporations with vast resources struggle to accomplish. Martha Stewart has sold America on good taste and now readers can learn exactly how she did it and what drives her to keep conquering new vistas. A corporate biography as well as a success story worthy of Horatio Alger, "Martha Inc." also delves into how a cult of personality is created and how Martha Stewart capitalized on the zeitgeist that characterized the last half of the twentieth century. This book is a must read for anyone who has been touched by Martha's marketing savvy or who dreams of making it big.
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Add this copy of Martha Inc. : the Incredible Story of Martha Stewart to cart. $1.41, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of Martha Inc. : the Incredible Story of Martha Stewart to cart. $2.07, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2003 by Wiley.
Add this copy of Martha Inc. : the Incredible Story of Martha Stewart to cart. $2.07, good condition, Sold by Orion Tech rated 4.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2003 by Wiley.
Add this copy of Martha Inc. : the Incredible Story of Martha Stewart to cart. $2.72, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of Martha Inc. : the Incredible Story of Martha Stewart to cart. $2.72, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of Martha Inc. : the Incredible Story of Martha Stewart to cart. $2.72, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of Martha Inc. : the Incredible Story of Martha Stewart to cart. $2.72, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of Martha Inc. : the Incredible Story of Martha Stewart to cart. $4.58, good condition, Sold by Kayleighbug Books rated 5.0 out of 5 stars, ships from CEDAR GROVE, WV, UNITED STATES, published 2003 by John Wiley & Sons Inc.
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Seller's Description:
Good. Size: 6x1x9; No Stock Photos! We photograph every item. 442 pp. some light edge wear, spine crease, tanning to page ends; Born in a modest home in Nutley, New Jersey, Martha Stewart rose to billionaire status through a combination of talent, ambition, and luck that makes for an extremely juicy story. Christopher Byron writes about her background, her climb to fame, her business decisions, and her contradictory personality in this exhaustive look at an American phenomenon.
Add this copy of Martha Inc. : the Incredible Story of Martha Stewart to cart. $4.83, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2003 by John Wiley & Sons.
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Martha Inc. : the Incredible Story of Martha Stewart to cart. $4.83, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2003 by John Wiley & Sons.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
