1. The Customer Is Not Always Right. 2. The Primary Purpose of Business Is Not "To Make Money". 3. When Everyone Else Is Doing It, DON'T!. 4. Too Much Quality Can Ruin You. 5. Financial Controls Are Bad 6. Disruptive People Are An Asset. 7. Teamwork Isn't Always Good. "Bob Lutz is one of America's most imaginative and most insightful business leaders. He thinks way outside the box, and when he talks, everyone needs to listen."-Michael Hammer, Coauthor, Reengineering the Corporation. "Lutz has made Chrysler into the ...
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1. The Customer Is Not Always Right. 2. The Primary Purpose of Business Is Not "To Make Money". 3. When Everyone Else Is Doing It, DON'T!. 4. Too Much Quality Can Ruin You. 5. Financial Controls Are Bad 6. Disruptive People Are An Asset. 7. Teamwork Isn't Always Good. "Bob Lutz is one of America's most imaginative and most insightful business leaders. He thinks way outside the box, and when he talks, everyone needs to listen."-Michael Hammer, Coauthor, Reengineering the Corporation. "Lutz has made Chrysler into the feistiest, and most profitable, automaker on the planet."-Steve Miller, CEO, Waste Management Inc. "Listening to Lutz is like hearing a Viper engine come to life. It's raw and pure. He loves speed, whether it's related to cars, fighter jets, or change in an organization."-Kent Kresa, Chief Executive Officer Northrop Grumman Corporation. "Bob Lutz knows more about cars than anyone. And he knows more than anyone about fixing car companies ...but what makes Bob unique is his extraordinary sense of self-confidence-call it guts-which has permitted him always to have fun doing the right thing. So, go get some Guts, and share the fun!"-James P. Womack, Author, The Machine That Changed the World, and President, Lean Enterprise Institute. In May 7, 1998 Chrysler Corporation and Germany's Daimler-Benz (owner of Mercedes) shocked the business world by announcing their intention to merge. What led to this largest industrial merger of all time? How did Chrysler-which not too long ago needed government-backed loans in order to survive-transform itself into not just a partner coveted by Daimler (the gold standard of European car makers) but the most profitable car company in the world? And what does their mega-merger portend for consumers, governments, shareholders and workers around the world? In Guts, Robert A. Lutz, the product-development genius and iconoclastic leader behind Chrysler's second renaissance, answers these questions and many, many more. With wit and a surprising frankness, Lutz tells how Chrysler in the early '90s recovered from a second near-death experience to go on and post record profits, emerging as Forbes magazine's "Company of the Year." He credits this remarkable turnaround to Chrysler's having embraced (at his urging) a deliberately "schizophrenic" corporate culture: tough, buttoned-down financial controls coupled with a rock-the-boat, provocative, highly creative product development process. The marriage of these two gave birth to a large family of hit products, starting with the radical, hugely popular Dodge Viper sports car, whose creation Lutz here describes. Along the way, he propounds what he humorously calls "Lutz's Immutable Laws of Business"-seven controversial maxims meant to stand conventional business wisdom on its ear. Guts explains how and why every organization must cultivate a "split personality" combining common sense with freewheeling creativity. It defines the leader's role in maintaining a healthy balance between the two. And it argues that a dynamic tension between them is the prime attribute that enables top-performing companies to introduce new products and achieve record profits. This embracing of opposites is, to say the least, unusual in the corporate world. For Lutz, however, it is business and life-as usual. What else would you expect from a vegetarian who loves a good cigar, a high-achiever who didn't graduate from high school until he was 22, a former Marine fighter pilot whose "Law of Life" is a line from a Rolling Stones song? Add to these paradoxes the fact that Lutz, unlike many of his peers, got into the automobile business because he actually likes cars, and he emerges as the quintessential maverick. Cinderella success story, unorthodox business primer, portrait of an iconoclastic icon, Guts is many books in one, each supplying its own brand of informative, amusing, and entertaining reading.
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Add this copy of Guts: the Seven Laws of Business That Made Chrysler the to cart. $2.19, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1998 by John Wiley & Sons.
Add this copy of Guts: the Seven Laws of Business That Made Chrysler the to cart. $2.19, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1998 by John Wiley & Sons.
Add this copy of Guts: the Seven Laws of Business That Made Chrysler the to cart. $2.19, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1998 by John Wiley & Sons.
Add this copy of Guts: the Seven Laws of Business That Made Chrysler the to cart. $3.33, good condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 1998 by John Wiley & Sons Inc.
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Seller's Description:
The item shows wear from consistent use but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover if applicable. Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs access code or other supplemental materials.
Add this copy of Guts: the Seven Laws of Business That Made Chrysler the to cart. $5.27, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1998 by John Wiley & Sons Inc.
Add this copy of Guts: the Seven Laws of Business That Made Chrysler the to cart. $5.99, good condition, Sold by Bulk Book Warehouse rated 5.0 out of 5 stars, ships from Rotterdam, NY, UNITED STATES, published 1998 by John Wiley & Sons.
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Seller's Description:
Good. Some foxing and/or discoloration around edges. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages.
Add this copy of Guts: the Seven Laws of Business That Made Chrysler the to cart. $7.99, very good condition, Sold by Richard J. Walters rated 5.0 out of 5 stars, ships from Yaphank, NY, UNITED STATES, published by John Wiley.
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Seller's Description:
Very Good in Very Good dust jacket. * Very nice book some slight scuffing *. Unknown printing. (cloth: alk. paper) xiv, 226 p. : ill.; 24 cm. Includes index.
Add this copy of Guts: the Seven Laws of Business That Made Chrysler the to cart. $15.00, like new condition, Sold by JB Books rated 5.0 out of 5 stars, ships from Garrison, ND, UNITED STATES, published 1998 by John Wiley & Sons Inc..
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Seller's Description:
Fine in Fine jacket. Book. Signed. Former Owner Bookplate FIRST PRINTING of the First Edition. The historic story of the Chrysler corporation and its roller coaster fortunes, with much attention given to its new strategy as encompassed in its gigantic merger with Germany's Daimler-Benz. Has much insight into how business enterprises rise, fall, succeed, and fail. Hardcover with dust jacket, contains illustrations, indexed, 226pp., book shows several former owner stamps. A nice copy, the jacket taped inside a plastic protector. Rare. Size: 8vo-over 7¾"-9¾" tall.
Add this copy of Guts: the 7 Laws of Business That Made Chrysler the to cart. $18.01, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 1998 by John Wiley & Sons.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Guts: the Seven Laws of Business That Made Chrysler the to cart. $28.71, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by John Wiley & Sons Inc.
