In this second edition of the irreverent, celebrated "Hey Whipple, Squeeze This", master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly ...
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In this second edition of the irreverent, celebrated "Hey Whipple, Squeeze This", master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.
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Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $1.18, like new condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2003 by Wiley.
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Fair. Item has stickers or notes attached to cover and/or pages that have not been removed to prevent further damage Corners are bent. Stains on outside cover/inside the book. Cover has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $1.97, fair condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 2003 by Wiley.
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Fair. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting/ writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and/or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
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Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Hey, Whipple, Squeeze This: A Guide to Creating Great to cart. $17.50, new condition, Sold by Wize Books Limited rated 3.0 out of 5 stars, ships from Davis, CA, UNITED STATES, published 2003 by Wiley.
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New. Trade paperback (US). Glued binding. 304 p. Contains: Illustrations. Adweek Magazine, 7. Audience: General/trade. All books Ship NEXT DAY from Wize Books (m-f) excluding holidays, when ordered before 2 PM PST with tracking and guarantee.
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