Who will remain a loyal customer and who won't? What kind of marketing approach is most likely to increase sales? What can customer buying patterns tell us about improving our inventory control? What type of credit approval process will work best for us and our customers? The answers to these and all your crucial business questions lie buried in your company's information systems. This book supplies you with powerful tools for mining them. Data Mining Techniques thoroughly acquaints you with the new generation of data ...
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Who will remain a loyal customer and who won't? What kind of marketing approach is most likely to increase sales? What can customer buying patterns tell us about improving our inventory control? What type of credit approval process will work best for us and our customers? The answers to these and all your crucial business questions lie buried in your company's information systems. This book supplies you with powerful tools for mining them. Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently accessible. Here's your chance to learn all about: How leading companies across North America are using data mining to beat the competition How each tool works, and how to pick the right one for the job Seven powerful techniques -cluster detection, memory-based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural nets How to prepare data sources for data mining, and how to evaluate and use the results you get Data Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems.
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Add this copy of Data Mining Techniques: for Marketing, Sales, and to cart. $2.02, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1997 by Wiley.
Add this copy of Data Mining Techniques: for Marketing, Sales, and to cart. $4.37, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by Wiley.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Data Mining Techniques: for Marketing, Sales, and to cart. $4.37, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by Wiley.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Data Mining Techniques: Marketing, Sales, and Customer to cart. $19.33, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by John Wiley & Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780471179801.
Add this copy of Data Mining Techniques: for Marketing, Sales and to cart. $19.33, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by John Wiley & Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780471179801.
Add this copy of Data Mining Techniques: for Marketing, Sales and to cart. $19.51, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by John Wiley & Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780471179801.
Add this copy of Data Mining Techniques: for Marketing, Sales, and to cart. $28.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Wiley.
Add this copy of Data Mining Techniques: for Marketing, Sales, and to cart. $74.41, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1997 by Wiley.
Add this copy of Data Mining Techniques: for Marketing, Sales, and to cart. $75.12, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Wiley.