Streetwise help for creating and implementing a total Internet marketing plan You can't run a successful marketing program without a comprehensive marketing plan. Especially not when you're working in cyberspacethe most exciting, challenging, volatile, and potentially rewarding medium ever. This book gives you a comprehensive framework for producing and executing a customized Internet marketing plan. Marketing communications veteran Kim Bayne supplies you with a clear set of step-by-step procedures for establishing, ...
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Streetwise help for creating and implementing a total Internet marketing plan You can't run a successful marketing program without a comprehensive marketing plan. Especially not when you're working in cyberspacethe most exciting, challenging, volatile, and potentially rewarding medium ever. This book gives you a comprehensive framework for producing and executing a customized Internet marketing plan. Marketing communications veteran Kim Bayne supplies you with a clear set of step-by-step procedures for establishing, implementing, evaluating, and managing your company's online presence. The Internet Marketing Plan gives you what you need to: Research and write a sophisticated, comprehensive Internet marketing plan Understand the major differences between traditional marketing and the Internet Find new places and ways to publicize your Internet presence Integrate Internet marketing efforts into your company's overall strategy Establish budgets and allocate funds for a continuing Internet marketing presence Select the best staffing options, outside vendors, pricing, and service. On the Disk you'll find: All the worksheets, checklists, templates, and document outlines you need to manage every phase of the Internet marketing program - from initial research and budgeting to planwriting and implementation A time-saving browser bookmark file containing every Web site URL referenced in the book, organized by chapter.
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Add this copy of The Internet Marketing Plan to cart. $3.86, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 1997 by Wiley.
Add this copy of The Internet Marketing Plan to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Wiley.
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Add this copy of The Internet Marketing Plan to cart. $5.49, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by Wiley.
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Very Good. Very Good condition. Floppy disk included! A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of The Internet Marketing Plan to cart. $14.25, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1997 by Wiley.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The Internet Marketing Plan to cart. $33.35, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Wiley.
