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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge - Allen, Judy
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Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events. In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base - in good times ...

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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge 2013, John Wiley & Sons Inc, New York

ISBN-13: 9781118514450

Paperback

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge 2004, John Wiley & Sons

ISBN-13: 9780470833872

Hardcover