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The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling (Revised edition)

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The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling - Simmons, Annette
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The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective ...

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The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling 2019, Basic Books

ISBN-13: 9781541673496

3rd edition

Trade paperback

The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling 2006, Basic Books, New York, NY

ISBN-13: 9780465078073

Revised edition

Trade paperback

The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling 2002, Basic Books (AZ), New York, NY

ISBN-13: 9780738206714

Trade paperback