The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study ...
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The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required. New Directions in Public Opinion brings together leading scholars to provide an accessible and coherent overview of the current state of the field of public opinion. Each chapter provides a general overview of topics that are at the cutting edge of study as well as well-established cornerstones of the field. Suitable for use as a main textbook or in tandem with a lengthier survey, it comprehensively covers the topics of public opinion research and pushes students further to explore critical topics in contemporary politics.
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Very Good. Trade paperback (US). Glued binding. 320 p. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. New Directions in American Politics.
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Paperback. NOT Ex-library. Very good condition. Proceeds benefit the Pima County Public Library system, which serves Tucson and southern Arizona. Until further notice, USPS Priority Mail only reliable option for Hawaii.
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Add this copy of New Directions in Public Opinion (New Directions in to cart. $132.69, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by Routledge.