The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines. Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping ...
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The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines. Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, `open skies' , air cargo economics, charters and new trends in airline pricing. It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on the future prospects of the industry. The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics . It is given added force by the author's hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways while he is currently a non-executive Director of easyJet.
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Add this copy of Flying Off Course: Airline Economics and Marketing to cart. $7.99, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by Routledge.
Add this copy of Flying Off Course: Airline Economics and Marketing to cart. $7.99, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Routledge.
Add this copy of Flying Off Course: Airline Economics and Marketing to cart. $7.99, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Routledge.
Add this copy of Flying Off Course IV to cart. $8.00, good condition, Sold by Gardner's Used Books rated 5.0 out of 5 stars, ships from Tulsa, OK, UNITED STATES, published 2010 by Routledge.
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Seller's Description:
Softcover book is in good condition. Clean text, no markings. Tight binding, light general handling wear. Tulsa's best used bookstore. Located on South Mingo Road since 1991. No-hassle return policy if not completely satisfied.
Add this copy of Flying Off Course Airline Economics and Marketing to cart. $15.48, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2010 by Routledge.
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Add this copy of Flying Off Cours: Airline Economics and Marketing to cart. $23.99, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by Routledge.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780415447379.
Add this copy of Flying Off Course IV to cart. $37.88, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Routledge.
