While innovations are constantly developing, firms still experience great difficulty in commercializing them successfully. Studies in the area have more often looked at innovations from the manufacturer's point of view and neglected the organizations who are to use the products. However, these networks are a vital part of the market-orientated development process; they can increase effective innovation and company profitability. This study analyzes new product development using a network perspective. It surveys current ...
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While innovations are constantly developing, firms still experience great difficulty in commercializing them successfully. Studies in the area have more often looked at innovations from the manufacturer's point of view and neglected the organizations who are to use the products. However, these networks are a vital part of the market-orientated development process; they can increase effective innovation and company profitability. This study analyzes new product development using a network perspective. It surveys current theories and offers practical guidelines with direct managerial relevance based on evidence collected from case studies. First introducing innovation and theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating user-involvement, interaction and market strategies. From this it draws important implications for the managerial role.
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Add this copy of Managing Innovation Within Networks (Consumer Research to cart. $17.42, very good condition, Sold by Pearlydewdrops rated 4.0 out of 5 stars, ships from Haywards Heath, WEST SUSSEX, UNITED KINGDOM, published 1991 by Cengage Learning EMEA.
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Seller's Description:
Very good in very good dust jacket. Very good, there is some shelf wear on cover, including light creasing and marking, pages are clean and lightly read.
Add this copy of Managing Innovation Within Networks to cart. $19.27, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1992 by Routledge.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 0415062748.
