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Ogilvy on Advertising - Ogilvy, David
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more ...

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Ogilvy on Advertising 2023, Headline Welbeck Non-Fiction, London

ISBN-13: 9781802794960

Mass-market paperback

Ogilvy on Advertising 2007, Headline Welbeck Non-Fiction, London

ISBN-13: 9781853756153

Paperback

Ogilvy on Advertising 1995, Prion Books Ltd, London

ISBN-13: 9781853751967

Paperback

Ogilvy on Advertising 1985, Vintage, New York, NY

ISBN-13: 9780394729039

Trade paperback

Ogilvy on Advertising 1983, Crown Publishing Group (NY), New York, NY

ISBN-13: 9780517550755

American edition

Hardcover

Ogilvy on Advertising 1983, Macmillan, London

ISBN-13: 9780330269858

Paperback