This is the story of Michael Jordan, the American basketball player, and a company that saw a link between Jordan and a world waiting to buy. The convergence of these forces with the new global media, opened the way for the spread of American cultural domination in dozens of less powerful nations. This book is part biography, part social history and part economic analysis. The author's discussion of Nike's dominance over the world marketplace is often scathing, while his biography of Jordan and the long commercial history ...
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This is the story of Michael Jordan, the American basketball player, and a company that saw a link between Jordan and a world waiting to buy. The convergence of these forces with the new global media, opened the way for the spread of American cultural domination in dozens of less powerful nations. This book is part biography, part social history and part economic analysis. The author's discussion of Nike's dominance over the world marketplace is often scathing, while his biography of Jordan and the long commercial history of basketball reveal much about American society.
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Add this copy of Michael Jordan and the New Global Capitalism to cart. $2.36, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1999 by W. W. Norton & Company.
Add this copy of Michael Jordan and the New Global Capitalism to cart. $2.36, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1999 by W. W. Norton & Company.
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Add this copy of Michael Jordan and the New Global Capitalism to cart. $2.36, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by W. W. Norton & Company.
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Seller's Description:
Fine Condition in Excellent jacket. Text is clean, pages are white; binding is tight. Unclipped DJ is in excellent condition-no notes issues. Reddish cover boards with quarter black boards are pristine. 191 pages. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Biography & Autobiography; Economics. ISBN: 0393047474. ISBN/EAN: 9780393047479. Pictures of this item not already displayed here available upon request. Inventory No: 1560799413.