Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and ...
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Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company's brand.
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Add this copy of Brand Positioning: Connecting Marketing Strategy and to cart. $48.84, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Routledge.
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New. Print on demand Contains: Illustrations, black & white, Illustrations, color, Halftones, black & white, Line drawings, color, Tables, black & white. Intended for college/higher education audience. Includes: illustrations, color, illustrations, black & white, tables, black & white, halftones, black & white, line drawings, color.
Add this copy of Brand Positioning: Connecting Marketing Strategy and to cart. $59.81, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2020 by Routledge.
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New. Contains: Illustrations, black & white, Illustrations, color, Halftones, black & white, Line drawings, color, Tables, black & white. Intended for college/higher education audience. Includes: illustrations, color, tables, black & white, illustrations, black & white, halftones, black & white, line drawings, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Brand Positioning to cart. $59.82, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2020 by Routledge.
Add this copy of Brand Positioning: Connecting Marketing Strategy and to cart. $61.62, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2020 by Routledge.
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Seller's Description:
New. Contains: Illustrations, black & white, Illustrations, color, Halftones, black & white, Line drawings, color, Tables, black & white. Intended for college/higher education audience. Includes: illustrations, color, illustrations, black & white, tables, black & white, halftones, black & white, line drawings, color.
