Skip to main content alibris logo
Marketing Scientific and Technical Information - King, William R (Editor)
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

loading
Marketing Scientific and Technical Information 2020, Routledge, Oxford

ISBN-13: 9780367170790

Trade paperback

Marketing Scientific and Technical Information 2019, Routledge, Oxford

ISBN-13: 9780367020927

Hardcover

Marketing Scientific and Technical Information 1979, Routledge, Boulder, CO

ISBN-13: 9780891583974

Hardcover