"A REAL EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE." --George Harvey, Chairman, President, and CEO Pitney Bowes, Inc. In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, ...
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"A REAL EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE." --George Harvey, Chairman, President, and CEO Pitney Bowes, Inc. In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive. In the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations. "In a highly readable manner, Ian Morrison has pinpointed the key strategic problems facing our company and many others. His broad-ranging examples and insightful analyses are relevant throughout our organization." --Peter Bury, President and CEO Cable and Wireless Innovations, Inc. "This is a book for anyone trying to figure out how to make money on the Internet, what country to invest in, or how to earn profits beyond the next fiscal year." --World Business
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Add this copy of Second Curve to cart. $1.99, very good condition, Sold by Gladewater Books rated 5.0 out of 5 stars, ships from Gladewater, TX, UNITED STATES, published 1997 by Ballantine Books.
Add this copy of The Second Curve: How to Command New Technologies, New to cart. $3.29, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1997 by Ballantine Books.
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Add this copy of The Second Curve: How to Command New Technologies, New to cart. $3.29, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1997 by Ballantine Books.
Add this copy of The Second Curve: How to Command New Technologies, New to cart. $3.31, good condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 1997 by Ballantine Books.
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May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of The Second Curve: How to Command New Technologies, New to cart. $5.99, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 1997 by Ballantine Books.
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Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Add this copy of The Second Curve: How to Command New Technologies, New to cart. $34.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Ballantine Books.
Add this copy of Second Curve to cart. $47.00, very good condition, Sold by red rover do over rated 4.0 out of 5 stars, ships from luxemburg, WI, UNITED STATES, published 1997 by Ballantine Books.
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Very good. No dust jacket as issued. Signed by author. signed to stu best wishes ian morrison. Trade paperback (US). Glued binding. 288 p. Audience: General/trade.
Add this copy of The Second Curve: How to Command New Technologies, New to cart. $64.37, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Ballantine Books.
Add this copy of The Second Curve: How to Command New Technologies, New to cart. $75.85, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1997 by Ballantine Books.