Recent government reforms of the National Health Service have focused attention on the concept of the NHS as a business operating through "internal markets" leading the NHS to adopt business and commercial practices - including marketing. This book introduces the principles of marketing in the NHS, explaining the differences and similarities between NHS and orthodox commercial marketing. Whilst NHS marketing does provide a means for "selling" NHS services to consumers, the book shows that it involves much more, explaining ...
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Recent government reforms of the National Health Service have focused attention on the concept of the NHS as a business operating through "internal markets" leading the NHS to adopt business and commercial practices - including marketing. This book introduces the principles of marketing in the NHS, explaining the differences and similarities between NHS and orthodox commercial marketing. Whilst NHS marketing does provide a means for "selling" NHS services to consumers, the book shows that it involves much more, explaining how accreditation, clinical audit, communications, insectoral planning, health promotion and quality assurance can be developed and co-ordinated through NHS marketing activity. The book relates all these activities to service contracting and shows how NHS marketing differs for Health Authorities, Self-Governing Trusts and directly-managed NHS services. Many of the issues explained by the book are also relevant to other welfare services provided free at the point of use or through an "internal market", such as local authority social services. The book will also be of interest to health service professionals, managers and students of health policy, management and marketing.
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Add this copy of Marketing for Health Services: a Framework for to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1991 by Open University Press.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Marketing for Health Services: a Framework for to cart. $15.06, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 1990 by Open University Press.
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Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Marketing for Health Services: a Framework for to cart. $20.99, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1990 by Open University Press.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.