The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the definitive resource for all those who wish to be familiar with marketing and advertising terms. It has been thoroughly up-dated and expanded ensuring it reflects the most recent conceptual and linguistic developments in this increasingly important and influential field. Encyclopaedic in coverage and providing clear and informative definitions, this book is ideal both for students and practitioners of advertising and marketing ...
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The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the definitive resource for all those who wish to be familiar with marketing and advertising terms. It has been thoroughly up-dated and expanded ensuring it reflects the most recent conceptual and linguistic developments in this increasingly important and influential field. Encyclopaedic in coverage and providing clear and informative definitions, this book is ideal both for students and practitioners of advertising and marketing and the interested lay person.
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Add this copy of Dictionary of Marketing and Advertising (Macmillan to cart. $157.39, good condition, Sold by Stephen White Books rated 5.0 out of 5 stars, ships from Bradford, WEST YORKSHIRE, UNITED KINGDOM, published 1998 by Palgrave Macmillan.
