This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
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This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
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Add this copy of Advertising and Democracy in the Mass Age to cart. $62.00, very good condition, Sold by Atticus Books rated 3.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1991 by U.S.A. : Palgrave Schol, Print UK.
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Near Fine in Near Fine jacket. "The author examines the relationships between the social problems of the mass age, developments in late 20th century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. The changing structure of capitalism, where production so easily outstrips consumption, demands that an increasing share of resources be absorbed, not in the creation of new wealth, but in supporting the marketing process. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould. The consequences, examined here, have on the whole been unfortunate, although not actually fatal. The institutional arrangements of modern liberal democracy and the selling of images demean democracy and obstruct the realizations of its own ideals. " (Publisher)
Add this copy of Advertising and Democracy in the Mass Age to cart. $101.76, good condition, Sold by Y-Not-Books rated 3.0 out of 5 stars, ships from Rotherwas, HEREFORDSHIRE, UNITED KINGDOM, published 1991 by Palgrave Macmillan.
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Good. Marks to cover and edge of pages. Slight bumping to edges. Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries.
Add this copy of Advertising and Democracy in the Mass Age to cart. $103.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1991 by Palgrave Macmillan.
Add this copy of Advertising and Democracy in the Mass Age to cart. $115.77, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1991 by Palgrave Macmillan.
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New. IX, 195 p. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Advertising and Democracy in the Mass Age to cart. $115.77, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1991 by Palgrave Macmillan.
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Fine. IX, 195 p. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
