A comprehensive, completely updated text designed for a first course in marketing. It combines a high level of academic and managerial content with a concise presentation and real-world examples students find interesting and stimulating. Throughout, marketing is presented as a modern, strategically based discipline with broad application to all forms of individual, organizational, and societal endeavor. Included are applications to services, consumer goods, industrial goods, international business and not-for-profit ...
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A comprehensive, completely updated text designed for a first course in marketing. It combines a high level of academic and managerial content with a concise presentation and real-world examples students find interesting and stimulating. Throughout, marketing is presented as a modern, strategically based discipline with broad application to all forms of individual, organizational, and societal endeavor. Included are applications to services, consumer goods, industrial goods, international business and not-for-profit organizations.
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Add this copy of Marketing to cart. $24.23, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1993 by West Publishing Company.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
