Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as ...
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Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.
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Add this copy of Understanding American Business Jargon: a Dictionary to cart. $8.22, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2005 by Greenwood.
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As New. As new-clean and crisp text. This book is a x library discard. This book may have stamp on inside cover or page block. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0313334501. ISBN/EAN: 9780313334504. Pictures of this item not already displayed here available upon request. Inventory No: 1561048834.
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