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Lee Iacocca connects with it; Exxon CEO Lawrence Rawl doesn't. Walter Cronkite and Jane Pauley connect with it; Dan Rather and Deborah Norville don't. "It" is the First Brain, the emotional Gatekeeper that either permits communication or stops it cold. Now Decker Shows how to win people's trust by reaching the First Brain first. Photos and illustrations throughout.

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You've Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business and in Life 1993, St. Martins Press-3PL, New York

ISBN-13: 9780312099497

Trade paperback

You've Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business... 1992, St. Martin's Press, New York, NY

ISBN-13: 9780312069353

Hardcover