The Story of IBM
IBM has always been a phenomenon: 100 years old and still going strong - a record very few companies can boast. IBM shaped and defined the computer industry as we know it. Plus has just (2011) been voted the 3rd most valuable brand in the world - the only non-consumer brand in the top 10. This book describes in fascinating detail the history of the company that nearly failed but wasn't allowed to - the US government described it as a National Treasure.
