Offers a comprehensive and challenging picture of the past, present and future role of sponsorship on television. This book is intended for TV and marketing professionals wishing to devise successful sponsorship strategies for the future. Sponsorship on television is becoming ever more prevalent, from Beamish Stout on "Inspecter Morse" to Snickers and M&Ms for "European Football". This book examines the influential role that the sponsor has played in American film, radio and TV in the past. It goes on to provide an overview ...
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Offers a comprehensive and challenging picture of the past, present and future role of sponsorship on television. This book is intended for TV and marketing professionals wishing to devise successful sponsorship strategies for the future. Sponsorship on television is becoming ever more prevalent, from Beamish Stout on "Inspecter Morse" to Snickers and M&Ms for "European Football". This book examines the influential role that the sponsor has played in American film, radio and TV in the past. It goes on to provide an overview of the changing patterns of the European TV industry today, highlighting the problems and dilemmas facing broadcasters and advertisers. It demonstrates how sponsorship can play an important role in TV funding and how sponsorship deals can be planned. Finally, the book looks at the long-term prospects of sponsorship on TV.
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Add this copy of Television and Sponsorship to cart. $16.38, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1993 by Focal Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780240513560.
