Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than ...
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Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: * What should be the overarching purpose of your business?* Do you really know what your strategy is?* Is there such a thing as a bad industry?* Where do great ideas come from and how do I find them?* What makes products meaningfully different?* What makes and breaks great brands?* How and when should I disrupt my own company?* What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.
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Add this copy of If You'Re in a Dogfight, Become a Cat! : Strategies for to cart. $2.92, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2017 by Columbia Business School Publishing.
Add this copy of If You'Re in a Dogfight, Become a Cat! : Strategies for to cart. $2.92, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2017 by Columbia Business School Publishing.
Add this copy of If You'Re in a Dogfight, Become a Cat! : Strategies for to cart. $2.92, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2017 by Columbia Business School Publishing.
Add this copy of If You'Re in a Dogfight, Become a Cat! : Strategies for to cart. $2.92, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2017 by Columbia Business School Publishing.
Add this copy of If You'Re in a Dogfight, Become a Cat! : Strategies for to cart. $2.92, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Columbia Business School Publishing.
Add this copy of If You'Re in a Dogfight, Become a Cat! : Strategies for to cart. $2.92, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2017 by Columbia Business School Publishing.
Add this copy of If You'Re in a Dogfight, Become a Cat! : Strategies for to cart. $5.94, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2017 by Columbia Business School Publish.
Add this copy of If You'Re in a Dogfight, Become a Cat! : Strategies for to cart. $5.96, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2017 by Columbia Business School Publish.
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Add this copy of If You'Re in a Dogfight, Become a Cat! : Strategies for to cart. $7.50, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Columbia University Press.
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