From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has ...
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From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. "The Sounds of Capitalism" is the untold story of this infectious part of our musical culture. Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like "The Clicquot Club Eskimos" to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after. Taylor contends that today there is no longer a meaningful distinction to be made between music in advertising and advertising music. To make his case, he draws on rare archival materials, the extensive trade press, and hours of interviews with musicians ranging from Barry Manilow to unknown but unforgettable jingle singers. "The Sounds of Capitalism" is the first book to truly tell the history of music used in advertising in the United States, and an original contribution to this little-studied part of our cultural history.
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Add this copy of The Sounds of Capitalism: Advertising, Music, and the to cart. $17.50, very good condition, Sold by VeryWord rated 4.0 out of 5 stars, ships from Bethesda, MD, UNITED STATES, published 2012 by University of Chicago Press.
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Good in Missing jacket. Size: 144x102x16; First Printing with full number line. Good+ hardcover, excellent working copy. Missing dust jacket. Binding is tight, sturdy, and square; minor wear to edges of boards; pencil markings throughout text/margins, several dog-eared pages. No dust jacket. NOT ex-library. Due to the size/weight of this book extra charges may apply for international shipping. Ships from Dinkytown in Minneapolis, Minnesota.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780226791159.
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