In a world teeming with data, we ourselves become the math nerds' most prized specimens. In "The Numerati" Stephen Baker, a "Business Week" senior writer, takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour - what we do, who we are, how we work, chat, play and shop - and in so doing, will change every aspect of our lives, from the kind of medical advice we get, to the adverts we see, to our appraisals at work, to the way ...
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In a world teeming with data, we ourselves become the math nerds' most prized specimens. In "The Numerati" Stephen Baker, a "Business Week" senior writer, takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour - what we do, who we are, how we work, chat, play and shop - and in so doing, will change every aspect of our lives, from the kind of medical advice we get, to the adverts we see, to our appraisals at work, to the way politicians try to win our votes and protect us from terrorist attacks.There's the robotic librarian using a combination of algebra and geometry to analyse thousands of press articles and blog posts in English. Then there are the mathematicians helping to map out advertising campaigns, changing the nature of research in newsrooms and in biology labs, enabling marketers to forge new one-on-one relationships with customers. Baker asks the fundamental question: If long articles full of twists and turns can be reduced to a mathematical essence, what's next?Will the power of mathematicians to make sense of personal data and to model the behaviour of individuals inevitably erode privacy? More and more of the world economy is falling into the realm of numbers. "The Numerati" is a book about one of the great undertakings of the 21st century - the mathematical modelling of humanity. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our individual behaviour - everything that makes the individual distinct. Stephen Baker navigates us through a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.
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Add this copy of The Numerati: How They'Ll Get My Number and Yours to cart. $14.17, very good condition, Sold by Aardvark Books Ltd rated 5.0 out of 5 stars, ships from Bucknell, HEREFORDSHIRE, UNITED KINGDOM, published 2008 by Jonathan Cape Ltd.
Add this copy of The Numerati: How They'Ll Get My Number and Yours to cart. $16.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2008 by Jonathan Cape Ltd.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Numerati: in Which They'Ll Get My Number and Yours to cart. $18.17, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2008 by Jonathan Cape Ltd.
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Add this copy of The Numerati: How They'Ll Get My Number and Yours to cart. $19.45, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by Jonathan Cape Ltd.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780224080569.
Add this copy of The Numerati to cart. $23.61, very good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2008 by Jonathan Cape Ltd.
