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Broadcast/Cable Copywriting (7th Revised edition)

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Broadcast/Cable Copywriting - Orlik, Peter B
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Broadcast/Cable Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader.

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Broadcast/Cable Copywriting 2003, Allyn & Bacon, Boston, MA

ISBN-13: 9780205393244

7th Revised edition

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