The third edition of this text which retains coverage of the closely related subjects of marketing and export management. Giving students a realistic picture of marketing strategies in the international arena, coverage includes small, medium and large multinational operations. New features of this edition include an analysis of the impact of politics and the effects of the latest technology on international marketing and export management. Features of the text include: case studies of companies of varied sizes and operating ...
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The third edition of this text which retains coverage of the closely related subjects of marketing and export management. Giving students a realistic picture of marketing strategies in the international arena, coverage includes small, medium and large multinational operations. New features of this edition include an analysis of the impact of politics and the effects of the latest technology on international marketing and export management. Features of the text include: case studies of companies of varied sizes and operating in a wide range of markets; and presentations of companies international marketing strategies.
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Add this copy of International Marketing and Export Management (3rd to cart. $12.95, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Addison-Wesley.
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Add this copy of International Marketing and Export Management to cart. $19.45, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Addison-wesley.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780201419641.
Add this copy of International Marketing and Export Management to cart. $19.81, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Addison-Wesley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780201419641.
Add this copy of International Marketing and Export Management to cart. $54.79, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Financial Times/ Prentice Hall.
