This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be of use to both students and researchers and designers involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion framework and theories, ...
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This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be of use to both students and researchers and designers involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion framework and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of he research and evaluation activities needed to assess a health promotion program.
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Add this copy of Evaluating Health Promotion Programs to cart. $2.41, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Oxford University Press, USA.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 0195141768.
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