How can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today. Executives need to recognize that the traditional multinational approach--in which country subsidiaries design, produce, and market products tailored to local needs--is being made obsolete by falling trade barriers, costly and quickly changing ...
Read More
How can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today. Executives need to recognize that the traditional multinational approach--in which country subsidiaries design, produce, and market products tailored to local needs--is being made obsolete by falling trade barriers, costly and quickly changing technology, and the growing similarity of international customer needs. Companies now need a total global strategy that combines a successful core strategy in the home market with effective international adaptation and global integration. George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage. This work is based on a five-year research program in which Dr. Yip interviewed over fifty senior executives at twenty-three of the world's largest American, European, and Japanese multinational companies, as well as on his twenty years of involvement with multinational companies as a manager, consultant, and educator in the United States, Europe, and Asia. Yip provides the first systematic, comprehensive, balanced, and practical approach to developing a global strategy: diagnosing industry globalization potential, achieving global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, building the global organization, and measuring the use of global strategy. The final, highly innovative, chapter of the book provides astep-by-step guide, with worksheets, on how to conduct a global strategy analysis. The book is also filled with examples and case studies of American, European, and Japanese companies to illustrate and support key points. Total Global Strategy is essential reading for both inter
Read Less
Add this copy of Total Global Strategy: Managing for Worldwide to cart. $3.28, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1992 by Prentice Hall.
Add this copy of Total Global Strategy: Managing for Worldwide to cart. $3.28, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by Prentice Hall.
Add this copy of Total Global Strategy: Managing for Worldwide to cart. $3.99, like new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1992 by Prentice Hall Direct.
Add this copy of Total Global Strategy to cart. $5.46, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1992 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Total Global Strategy to cart. $5.73, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1992 by Prentice Hall.
Add this copy of Total Global Strategy: Managing for Worldwide to cart. $12.00, very good condition, Sold by Bingo Used Books rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1992 by Lebanon, Indiana, U.S.A. : Prentice Hall Direct.
Add this copy of Total Global Strategy to cart. $16.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 1992 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Total Global Strategy: Managing for Worldwide to cart. $18.00, very good condition, Sold by Bingo Used Books rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1992 by Lebanon, Indiana, U.S.A. : Prentice Hall Direct.
Add this copy of Total Global Strategy: Managing for Worldwide to cart. $23.17, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1992 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780133576580.
Add this copy of Total Global Strategy Managing for Worldwide to cart. $26.47, very good condition, Sold by dromanabooks rated 5.0 out of 5 stars, ships from newstead, VIC, AUSTRALIA, published 1992 by Prentice Hall Trade.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good in Very Good dust jacket; Gift inscription ffep. 0133576582. Unclipped jacket, index. Driving success in international business.; 8.20 X 5.70 X 1.20 inches; 416 pages.
