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Marketing for Hospitality and Tourism: International Edition - Kotler, Philip T., and Bowen, John T., and Makens, James
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Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition ...

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Marketing for Hospitality and Tourism: International Edition 2013, Pearson, Upper Saddle River

ISBN-13: 9780133382129

6th edition

Paperback

Marketing for Hospitality and Tourism: International Edition 2005, Pearson, Upper Saddle River

ISBN-13: 9780132017732

4th edition

Paperback