For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, ...
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For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place). Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.
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Add this copy of Sports Marketing: a Strategic Perspective to cart. $2.61, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by Prentice Hall.
Add this copy of Sports Marketing: a Strategic Perspective to cart. $17.47, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2004 by Prentice Hall.
Add this copy of Sports Marketing: a Strategic Perspective to cart. $38.86, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by Pearson.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9780131440777.
Add this copy of Sports Marketing: a Strategic Perspective to cart. $42.49, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Prentice Hall.
Add this copy of Sports Marketing: a Strategic Perspective, 3rd to cart. $66.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2005 by Prentice Hall.
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Seller's Description:
Very Good Condition. The text has highlighting and marking, the cover has light corner scuffs and a Used stamp on the fly page. Multiple copies available this title. Quantity Available: 2. ISBN: 0131440772. ISBN/EAN: 9780131440777. Pictures of this item not already displayed here available upon request. Inventory No: 1560797501.
Add this copy of Sports Marketing: a Strategic Perspective to cart. $163.94, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by Prentice Hall.
Add this copy of Sports Marketing: a Strategic Perspective to cart. $186.64, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Prentice Hall.
