This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features ...
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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!
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Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $2.12, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2007 by McGraw-Hill Companies.
Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $2.61, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by McGraw-Hill Companies.
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Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $4.61, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2007 by McGraw-Hill Companies.
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Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $33.70, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by McGraw-Hill College.
Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $50.00, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2007 by McGraw-Hill.
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Very Good Condition. The text is clean, the cover is isn nice condition. Quantity Available: 1. ISBN: 0073256234. ISBN/EAN: 9780073256238. Pictures of this item not already displayed here available upon request. Inventory No: 1560790642.
Add this copy of Introduction to Mass Communication to cart. $61.25, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2007 by The McGraw-Hill Company.
Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $65.00, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2007 by McGraw-Hill.
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Seller's Description:
Very Good Condition. The text is clean, the cover has minor wear with light scratch marks on the front cover. Quantity Available: 1. ISBN: 0073256234. ISBN/EAN: 9780073256238. Pictures of this item not already displayed here available upon request. Inventory No: 1560778966.