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Image by Design: From Corporate Vision to Business Reality (2nd edition)

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Image by Design: From Corporate Vision to Business Reality - Chajet, Clive, and Shachtman, Tom
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This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.

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Image by Design: From Corporate Vision to Business Reality 1997, McGraw-Hill Primis Custom Publishing, New York, NY

ISBN-13: 9780072926026

2nd edition

Trade paperback

Image by Design: From Corporate Vision to Business Reality 1991, Addison Wesley Publishing Company, Reading, MA

ISBN-13: 9780201550429

Hardcover