This book provides strategies for effectively communicating with all constituencies, external and internal - and boosting corporate reputation and your bottom line. Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise."The Power of Corporate Communication" is today's most straight-talking guide for mastering the art - and leveraging the power - of corporate communication. Dozens of field-tested ...
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This book provides strategies for effectively communicating with all constituencies, external and internal - and boosting corporate reputation and your bottom line. Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise."The Power of Corporate Communication" is today's most straight-talking guide for mastering the art - and leveraging the power - of corporate communication. Dozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from today's leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson and Johnson, and GE to examine: key components of the corporate communication function; methods to manage multiple constituencies and deliver consistent, relevant messages; crisis communication tactics, and the dangers of creating "spin" as opposed to facing problems head-on; a successful communication program is central to everything your organization accomplishes, or hopes to accomplish.Let "The Power of Corporate Communication" provide you with the tools you need to establish and maintain that program - and build a corporate communication program that provides you with a strategic advantage. 'If left unaddressed, issues of corporate communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use "The Power of Corporate Communication" as a field guide in building your company's reputation' - From Chapter One.Pick up a copy of today's "Wall Street Journal", and odds are that you'll find a front-page story of a troubled company grappling with a highly public crisis. Now ask yourself: could that situation have been alleviated - or even avoided completely - if executives in the corporation had practiced more effective communication? In nine cases out of ten, the answer will be yes. "The Power of Corporate Communication" outlines a program for creating a powerful, consistent corporate image that will provide measurable long-term benefits and value to your organization.Written by two of the most influential pioneers in the study of corporate communication, this timely book reveals: techniques for being responsive - and effective - in communicating with all forms of media; the importance of strong employee communication programs in carrying out corporate strategy and mission; methods for partnering with governments and communities; strategies for communicating with analysts, investors, customers and other stakeholders; and, steps for building corporate reputation. In today's media-saturated "Age of Transparency," network news programs, cable channels, advocacy groups, and chat rooms are constantly on the lookout for corporate slips and blunders. Scores of high-profile incidents reveal the harsh consequences to companies that fail to recognize the importance of effective corporate communication. "The Power of Corporate Communication" shows you how to give your company's communication programs the weight they deserve. It will help you regain control of your public image, and craft a consistent corporate voice and image - one that will pay bottom-line dividends when the next corporate crisis hits.
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Add this copy of The Power of Corporate Communication: Crafting the to cart. $3.02, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2002 by McGraw-Hill Companies.
Add this copy of The Power of Corporate Communication: Crafting the to cart. $3.02, good condition, Sold by Once Upon A Time Books rated 2.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2002 by McGraw Hill.
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Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of The Power of Corporate Communication: Crafting the to cart. $4.00, like new condition, Sold by Academic Book Solutions rated 5.0 out of 5 stars, ships from Medford, NY, UNITED STATES, published 2002 by McGraw-Hill Education.
Add this copy of The Power of Corporate Communication: Crafting the to cart. $5.12, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2002 by McGraw-Hill Companies.
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Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of The Power of Corporate Communication: Crafting the to cart. $5.12, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2002 by McGraw-Hill Companies.
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Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of The Power of Corporate Communication: Crafting the to cart. $6.70, very good condition, Sold by Bound Matter rated 5.0 out of 5 stars, ships from Aurora, IL, UNITED STATES, published 2002 by McGraw-Hill Education.
Add this copy of The Power of Corporate Communication: Crafting the to cart. $12.49, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2002 by McGraw-Hill Companies.
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Very Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of Power of Corporate Communication Crafting the Voice and to cart. $13.59, fair condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2002 by McGraw-Hill Companies.
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Add this copy of The Power of Corporate Communication: Crafting the to cart. $23.32, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by McGraw-Hill.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780071379496.
