Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $5.02, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by McGraw-Hill Education.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $5.03, good condition, Sold by Housing Works Online Bookstore rated 4.0 out of 5 stars, ships from New York, NY, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $6.47, good condition, Sold by Seattle Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2001 by McGraw-Hill Companies.
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May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Hero and the Outlaw: Building Extraordinary Brands to cart. $13.08, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2001 by McGraw-Hill Companies.
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes [Hardcover] Mark, Margaret; Pearson, Carol and Pearson, Carol S.
by Mark, Margaret; Pearson, Carol; Pearson, Carol S.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $15.00, like new condition, Sold by Affordable Products rated 4.0 out of 5 stars, ships from Millbury, MA, UNITED STATES, published 2001 by McGraw Hill.
Add this copy of Hero and the Outlaw: Building Extraordinary Brands to cart. $18.00, very good condition, Sold by bookbooth rated 4.0 out of 5 stars, ships from Berea, OH, UNITED STATES, published 2001 by McGraw-Hill.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $21.95, like new condition, Sold by Michael Patrick McCarty, Books rated 5.0 out of 5 stars, ships from New Castle, CO, UNITED STATES, published 2001 by McGraw Hill.
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Like New in Fine jacket. Size: 6x1x9; A brand's meaning-how it resonates in the public heart and mind-is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: · Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand· Harness the power of the archetype to align corporate strategy to sustain competitive advantage.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $23.62, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Fine. Sewn binding. Cloth over boards. 400 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
