"Strategic Database Marketing" is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the second edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more.
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"Strategic Database Marketing" is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the second edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more.
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Add this copy of Strategic Database Marketing: the Masterplan for to cart. $2.06, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2000 by McGraw-Hill Companies.
Add this copy of Strategic Database Marketing: the Masterplan for to cart. $3.55, good condition, Sold by Alibris rated 5.0 out of 5 stars, ships from NV, USA, published 2000 by McGraw-Hill Companies.
Add this copy of Strategic Database Marketing: the Masterplan for to cart. $4.42, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by McGraw-Hill Companies.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Strategic Database Marketing: the Masterplan for to cart. $4.42, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by McGraw-Hill Companies.
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Seller's Description:
Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Strategic Database Marketing: the Masterplan for to cart. $11.50, very good condition, Sold by Defunct Books rated 4.0 out of 5 stars, ships from Nashville, TN, UNITED STATES, published 2000 by McGraw-Hill.
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Seller's Description:
Very Good in Very Good jacket. Book DJ has edge wear, minor creases, minor scratches, rubbed corners/spine. Boards have edge wear, rubbed corners/spine. No writing. Very good.
Add this copy of Strategic Database Marketing: the Masterplan for to cart. $24.08, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Mcgraw-Hill Publishing Co.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780071351829.
Add this copy of Strategic Database Marketing: the Masterplan for to cart. $28.74, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by McGraw-Hill.